If you haven’t heard of Facebook yet… well, you probably have. What value does it serve for a utility? Here are a few reasons I think every utility should have one.

1. Customers want to know about rates, construction projects, conservation, online bill pay, and more.
2. Facebook now has over 300 million users. Your customers are on there. See #1.
3. You can easily post news and other information about your utility. See #1.
4. You’ll give your customers somewhere to go when they are tired of playing Farmville.
5. Your kids will think you are pretty cool.

So you can see, Facebook can be a real plus.

For a more serious article about utilities and social media, read Kate Rowland’s article called The Power of Twitter and Facebook for utilities.